QIAGEN QIASPRINT CONNECT

Unveiling a beautiful upcomming product

Product Unveiling Campaign

About the instrument QIAsprint Connect.

Sprint forward to automated high-throughput nucleic acid purification.

Automated high-throughput nucleic acid purification is entering a new era with QIAsprint Connect. This system builds on our trusted expertise in sample preparation and automation, bringing in greater efficiency, workflow flexibility and sustainability for your modern lab.

Be among the first to experience how QIAsprint Connect redefines high-throughput lab automation.

Visit QIAsprint Connect Site for more information.

Unveiling Video Series

The main content created was a series of videos, varying in format and length, that gradually reveal the instrument.

At the beginning of the campaign, we focused on abstract elements that connected with some product’s features. As the teasers were released across different channels, the abstract elements gradually became tangible and real.

My role involved creating all the Visual Content ( 2d and 3d animation ), but the vision and creation of the entire campaign were the result of excellent work by the entire team at Qiagen ( Marketing / Brand / Campaign / Product ).

It’s always a pleasure to work with this team and collaborate on projects with them.

This sample video is just one of many videos of the entire campaign, available on YouTube. The rest of the content is posted on Qiagen’s various social media channels.

Open in Youtube

The Campaign and the Teasers

The various teasers, featuring animations with abstract elements, revealed certain aspects of the instrument, such as scalability, flexibility, and sustainability.

The final teaser connects these abstract elements with a small real-life crop image of the instrument.
Following this, the longer videos were released.

It was an excellent challenge, resulting in a consistent and successful campaign.

QIAGEN QIAsprint Connect - Product Unveiling Campaign

Screenshots

Some screenshots of interesting moments from the video.

Anterior Posterior

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I am a graduate Product Designer, and I have been developing multimedia content, especially oriented to Products, for 20+ years. A professional work method, together with a great capacity to adapt to changes, define me as a designer.

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Lucas Geuna AugsburgerFreelance Multimedia Content Creator