Overview
DIBA STUDIO contacted me to make a Corporate Video for OTS Group. The objective was to capture in an Audiovisual, the current composition of the Holding, and also explain a bit of history and growth.
DIBA STUDIO had the new visual identity of OTS defined. With this material, a rough script of the idea they had, and video clips already shot, they asked me to collaborate to create an attractive, dynamic Video, which develops in an entertaining way the contents defined in the Brief.
Together with the Video editing, my contribution was the animation of the graphics that develop the different concepts throughout the Audiovisual. It is with this type of graphics that we managed to turn a story that at first may seem flat and monotonous, into something more attractive, which is essential in environments such as Fairs and Exhibitions.
The finished product, a little further down, has uplifting corporate music, no voiceovers, subtitles, and a very basic and quickly understandable color code. A duration of 3 minutes, and a very pure and synthetic design, as usual in DIBA’s assignments.
Diba is a product design studio whose methodology is based on the concept of balance between creativity / industrialization, user innovation / aesthetics, and functionality.We believe that in today’s market there is only room for well-designed products that not only offer aesthetic improvements but are also functional, productive and responsible both environmentally and with regard to the use of materials and resources.
As clients, DIBA is formed by former colleagues in Design Studios, with whom we have always shared the constant illusion during the different projects.
OTS Group Holding is a family business group with a clear international vocation located in the Barcelona area. Since our birth in 1995, we have applied a rigorous criterion of diversification and search for new business opportunities that have allowed us to enjoy a solid growth. The group currently consists of five companies: Injecter, Injecter Business, Solsomot and ffuuss.
Highlights
Snapshots of some relevant moments of the Video.
workflow
In this particular job, the Briefing was defined and closed. My job, and the freedom I had, was to represent those points defined as important in the Briefing, which even already had a designed iconography.
From here a script is established, which will determine the sections of the Video. History of the Company, definition of the concept of the 4 elements that make up the Holding, detail of each of them, and finally a development of the growth of the Company over a period of years.
Once these sections are defined, the best way to represent each one of them is studied in depth. Proposals are made and, together with the client, are refined until they are validated.
Motion Graphics / the most relevant section of this work is the animation of the graphics. I have worked wanting the observer, in a close and intimate way, to discover what will come, in a first plane, and then to present the complete information in a more legible and natural way. In this way, throughout the video, these two types of shots alternate, resulting in a very dynamic product, which is consumed quickly, and does not bore.
With all the work done, small changes requested by the Client are applied.
End product
The result, after many hours of work, a long post-production, and very few changes by DIBA STUDIO, is the following.
Soy Diseñador de Producto graduado, y desarrollo contenido multimedia, especialmente orientado a Productos, desde hace 15 años. Un método de trabajo profesional, junto a una gran capacidad de adaptación a los cambios, me definen con diseñador.
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